A campaign engine wrapped around a contact database: Mautic, the largest open-source marketing automation platform, replaces HubSpot or Marketo without per-contact pricing. Contacts arrive through forms, landing pages, imports, or the REST API and flow into segments: dynamic filters that update automatically from behavior, custom profile fields, or point scores. Segments decide who qualifies; campaigns decide what happens. The drag-and-drop Campaign Builder composes multi-step workflows from actions, positive/negative decision trees, and conditions (field values, tags, device type, segment membership, point thresholds), with static or relative delays, a Jump-to-Step action for moving contacts between branches, and handoffs that push contacts into CRMs or entirely different campaigns. Messaging covers email, SMS, and web/app push out of the box, with A/B testing and a drag-and-drop email builder; dynamic website content swaps page sections per known contact. Lead scoring assigns points for clicks and visits with decay for inactivity, while stages track funnel position. Native integrations cover Salesforce, HubSpot, Zoho, and Dynamics, plus a full REST API for custom sync. It runs on PHP and MySQL with cron jobs processing campaigns and segment rebuilds - self-hosting keeps your entire contact database and behavioral history under your control.

A fair-source chatbot and conversational-form builder: Typebot assembles conversations in a visual graph editor. In a visual graph editor you chain blocks from four categories: bubbles display text, images, video, audio, and embeds; inputs collect data through text fields, email, phone, buttons, picture choices, date pickers, file uploads, and Stripe payments; logic blocks handle conditional branching, variables, URL redirects, A/B testing, and custom JavaScript; integration blocks call webhooks, OpenAI, Google Sheets, Google Analytics, Meta Pixel, Zapier, Make, and Chatwoot. Build once, deploy anywhere: custom domains, WhatsApp, or embedded in any site as a container, popup, or chat bubble through a fast native JS library with no iframe and no external dependencies - plus an HTTP API for executing bots programmatically from any language. Theming covers fonts, colors, roundness, and shadows with custom CSS and reusable templates, and results arrive in real time with drop-off and completion analytics plus CSV export. Two Next.js apps (builder and viewer) self-host via Docker under the Functional Source License, which converts to Apache 2.0 after two years.