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Mautic

A campaign engine wrapped around a contact database: Mautic, the largest open-source marketing automation platform, replaces HubSpot or Marketo without per-contact pricing. Contacts arrive through forms, landing pages, imports, or the REST API and flow into segments: dynamic filters that update automatically from behavior, custom profile fields, or point scores. Segments decide who qualifies; campaigns decide what happens. The drag-and-drop Campaign Builder composes multi-step workflows from actions, positive/negative decision trees, and conditions (field values, tags, device type, segment membership, point thresholds), with static or relative delays, a Jump-to-Step action for moving contacts between branches, and handoffs that push contacts into CRMs or entirely different campaigns. Messaging covers email, SMS, and web/app push out of the box, with A/B testing and a drag-and-drop email builder; dynamic website content swaps page sections per known contact. Lead scoring assigns points for clicks and visits with decay for inactivity, while stages track funnel position. Native integrations cover Salesforce, HubSpot, Zoho, and Dynamics, plus a full REST API for custom sync. It runs on PHP and MySQL with cron jobs processing campaigns and segment rebuilds - self-hosting keeps your entire contact database and behavioral history under your control.

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Dittofeed

Automate transactional and marketing messages across email, SMS, mobile push, WhatsApp, Slack, and custom webhooks from a single visual journey canvas. Dittofeed provides the capabilities of Customer.io or Braze while keeping customer PII within your own infrastructure and eliminating volume-based pricing entirely. The drag-and-drop journey builder creates multi-trigger automations with branching logic, wait nodes, random cohort splits for A/B testing, and local timezone delivery without writing code. User segments combine trait conditions, event history, and array-based filtering through AND/OR operators with real-time evaluation. Template authoring supports both a low-code visual editor and direct HTML/MJML input, with templates reusable across journeys and one-off broadcasts. Data flows in through Segment integration, Reverse ETL connections, or the REST API with Web, Node.js, and React Native SDKs. Message delivery routes through SendGrid, Amazon SES, Twilio, or SignalWire with per-channel analytics tracking opens, clicks, bounces, and unsubscribes. Authentication supports Keycloak, AWS Cognito, and GCP OAuth for enterprise SSO. Embeddable iframe and headless React components let SaaS platforms white-label journey builders into their own products. Deploy on RepoCloud with a dedicated VPS for full GDPR compliance under the MIT license.

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