4 apps Brevo
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BillionMail

With over 15,000 GitHub stars accumulated since its February 2025 launch, BillionMail delivers the rare combination of a production mail transfer agent and a full email marketing suite in a single self-hosted package — eliminating the monthly per-subscriber fees charged by Mailchimp, SendGrid, and similar platforms. The Go-based architecture bundles Postfix for SMTP transmission, Dovecot for IMAP and POP3 mailbox access, Rspamd for intelligent spam filtering and greylisting, and RoundCube for browser-based webmail, all orchestrated through Docker Compose with PostgreSQL for persistent storage and Redis for queue management and caching. The marketing engine supports unlimited subscriber lists with tag-based segmentation, scheduled campaign sends, A/B subject line testing, and both HTML and drag-and-drop visual template editors for crafting responsive emails without coding. Real-time analytics dashboards track sent volume, deliverability rate, open rate, click-through rate, and bounce reasons, while the platform provides step-by-step DNS record configuration wizards for SPF, DKIM, and DMARC to maximize inbox placement. A transactional email API exposes REST endpoints for single and batch sending, enabling integration with CRM systems, e-commerce platforms, and custom applications. Auto-provisioned free SSL certificates, Fail2ban brute-force protection, and privacy-first architecture with zero third-party tracking ensure secure operation. The platform installs in under eight minutes via a single shell script and supports SMTP on port 25, SMTPS on 465, submission on 587, IMAP on 143/993, and POP3 on 110/995. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. AGPLv3 licensed.

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Keila

Among open-source Mailchimp alternatives, Keila has the most modern UI - built in Germany on Elixir and Phoenix (the PETAL stack), with GDPR-conscious defaults including an optional no-tracking mode, and 100% open source with no proprietary premium tier. Campaign authoring is flexible three ways: a visual block editor with multi-column layouts, Markdown with or without WYSIWYG for hybrid HTML-plus-plain- text sends, and raw MJML for hand-coded designs. The personalization system is unusually clean - every contact carries custom data as a single JSON object (populated from sign-up form fields or pushed from your CMS/CRM), and Shopify's Liquid template language renders it into fully dynamic emails. Targeting uses a visual segment editor backed by a powerful segment language for complex logic over tags, language preferences, and any custom field. Sign-up forms with custom fields grow your lists; open and click tracking measures campaigns; scheduled sending handles timing. Delivery pipes through your own SMTP or first-class integrations with AWS SES (including automated bounce handling), SendGrid, Mailgun, and Postmark. A full REST API manages contacts, campaigns, and segments, with Erlang/OTP reliability underneath. Comfortable at 100K+ subscribers. AGPL-licensed, EU-hosted project, actively developed.

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Notifuse

Marketing campaigns and transactional mail from one open-source platform: Notifuse is a modern, self-hosted alternative to Mailchimp, Brevo, and Klaviyo without per-email or per-contact pricing. Built with Go and React on PostgreSQL, it separates concerns cleanly: a drag-and-drop visual builder composes responsive templates from MJML components with Liquid variables like {{ contact.first_name }} and per-template version history; campaigns add A/B testing across subject lines, content, and send times; and a REST transactional API serves application-triggered mail. Delivery routes through your choice of provider - Amazon SES, Mailgun, Postmark, SendGrid, SparkPost, Mailjet, or plain SMTP - with multi-provider failover. Contacts carry custom fields and a full activity timeline (messages, profile changes, webhook events), and real-time segmentation builds dynamic rules over properties, activity, and subscriptions. Event-driven automations create behavioral sequences, a notification center gives recipients self-service preference management, and an S3-compatible file manager handles images with CDN delivery. Multi-tenant workspaces with isolated databases and custom domains suit agencies. Open and click tracking report engagement in real time.

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SendPortal

SendPortal is a self-hosted email marketing platform for building subscriber lists, sending campaigns, and tracking exactly what happens to every message after it leaves your server. Grow the list three ways: add contacts one by one, import them in bulk from CSV, or push them through the API, which creates or updates subscribers by email address and attaches tags. Tags and custom segments organize audiences, sending product updates to power users and sale announcements to everyone else. A campaign pairs a subject line, which can insert first name, last name, and email placeholders, with an optional HTML template holding content, unsubscribe, and browser view placeholders. Automatic CSS inlining at dispatch keeps designed emails rendering properly in inboxes that ignore style sheets. Send a test email to yourself before anything goes out, then choose immediate delivery or schedule the campaign for later. Pick Queue Draft to review messages before they leave, or Send Automatically when the audience and content are already right. Open and click tracking, bounce records, and unsubscribe events then flow back through provider webhooks into per campaign reports and a searchable message log. Run several brands or clients side by side in separate workspaces inside one interface. Delivery runs through Amazon SES, Postmark, SendGrid, Mailgun, Mailjet, or your own SMTP server, so deliverability stays with providers built for it. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. MIT licensed.

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