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Plausible

Built as a direct rejection of the adtech model, Plausible is the best-known privacy-first web analytics tool - lightweight, cookie-free, and open-source. It sets no cookies and stores no personal data: unique visitors are counted via a hash of IP plus User-Agent that rotates every 24 hours and is never stored raw, so no consent banner is required and GDPR compliance is structural rather than contractual. The tracking script is under 1 KB - orders of magnitude lighter than GA - and the dashboard is a deliberate contrast to GA4's sprawl: one fast-loading page with visitors, sources, top pages, countries, devices, and UTM breakdowns, filterable by any dimension. Custom events and goals track signups and clicks, Google Search Console integration pulls in search queries, scheduled email reports keep stakeholders updated, and the Stats API (v2) plus CSV export feed data anywhere. This is the AGPL-licensed Community Edition, the same Elixir codebase that powers Plausible's cloud service, running as three containers: the web app, PostgreSQL for accounts, and ClickHouse for event storage - which means self-hosters get direct SQL access to raw analytics data the cloud version never exposes. Traffic data stays entirely on your server, with no visitor caps or per-pageview pricing.

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Traffic Source

Traffic Source answers the three questions every site owner actually asks: who showed up, where did they come from, and did they pay. The live dashboard counts visitors in real time alongside pageviews, sessions, bounce rate, and session duration, with no cookie banner required because tracking uses no cookies at all. Referrer and UTM breakdowns show exactly which campaigns, newsletters, and posts earn their traffic, while country and city data arrives through proxy headers. Visitor journeys replay every page a person viewed before converting, so you can see the path from first click to checkout instead of guessing. Connect Stripe once and payments are matched to the sessions that produced them automatically, with no webhook plumbing to maintain. The affiliate system lets you create partners with custom commission rates and shareable referral links, and each affiliate gets a public dashboard showing their own clicks and earnings. Search Console data is pulled into the same screen, where a keyword explorer shows the pages, countries, and devices behind any query. One tiny tracking script covers all your sites, including single-page apps. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. MIT licensed.

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Umami

No cookies, no fingerprinting, no cross-site tracking, no personal data collection - Umami's privacy contract is the foundation of the open-source web analytics platform. IP addresses are hashed rather than stored, which makes it GDPR, CCPA, and PECR compliant by default - the consent banner can come off the site entirely. The tracking script is under 2 KB, roughly 20x smaller than Google Analytics, so measurement stops being a page-weight tax. The dashboard covers the core metrics - pageviews, visitors, bounce rate, visit duration, referrers, browsers, devices, and countries - with any date range and filtering by country or device. Beyond pageviews, custom events track clicks, form submissions, and signups via a data attribute or one JavaScript call, and advanced reports add funnels, user journeys, retention and cohort analysis, goals, and automatic UTM campaign tracking. Anonymous session views show individual visitor activity without identifying anyone. Teams share websites with role-based access, one instance manages unlimited sites, and a full REST API exposes every metric programmatically. MIT-licensed and self-hosted on PostgreSQL or MySQL via Docker, your analytics data never leaves your infrastructure.

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HitKeep

HitKeep is a sovereign web analytics platform that consolidates cookieless visitor telemetry, conversion funnels, e-commerce revenue reports, and AI engine visibility into a privacy-respecting dashboard that replaces Google Analytics and complex tracking clouds. Marketing teams can monitor inbound visitor journeys without installing intrusive consent banners or violating regional GDPR regulations. Custom conversion funnels and goal milestones track user registrations, checkout transactions, newsletter subscriptions, and software downloads with exact revenue attribution. Integrated Google Search Console synchronization brings organic search queries, keyword impression rankings, and click-through metrics directly alongside real-time pageview logs. A dedicated artificial intelligence visibility dashboard monitors crawling bots, retrieval citations, and direct referral visits originating from ChatGPT, Claude, Perplexity, and other generative search agents. Growth analysts can pose natural language questions to an embedded AI reporting assistant, generating instant cohort breakdowns and engagement trends without assembling complex manual filters. Site operators can configure custom tracking domains, whitelist reverse proxy networks, filter out referrer spam, and schedule automated database backups across persistent storage volumes. Complete data sovereignty controls allow teams to export raw event telemetry into open Parquet and CSV archives or stream metrics into external business intelligence warehouses via webhooks. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. MIT licensed.

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Ackee

Page views, referrers, browsers, and screen sizes - Ackee delivers the analytics developers actually check, from a deliberately minimal Node.js and MongoDB stack that skips both Matomo's weight and Google Analytics' cloud dependency. Its defining constraint is anonymization: no cookies, no unique user tracking, and a multi-step anonymization process that keeps visitors unidentifiable while the aggregate numbers stay useful. In its default anonymous mode Ackee collects no personally identifiable information at all, which means GDPR and CCPA compliance out of the box and no cookie consent banner on your sites. A detailed mode adds screen size, language, and per-visit referrers - still without cookies or fingerprinting. Integration mirrors the Google Analytics pattern: create a domain in settings, drop the generated ackee-tracker snippet into your pages, and data appears in a clean single-page dashboard. One instance tracks multiple domains, and custom events capture button clicks, signups, and conversions. The distinctive engineering choice is the fully documented GraphQL API: everything the dashboard shows comes from that API, so you can query active visitors, average duration, and view statistics programmatically, feed data in from apps and services beyond websites, or build an entirely custom interface on top. If you want bare-minimum analytics with a real API and zero privacy anxiety, this is the tool.

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Betterlytics

Page views, funnels, session replays, error reports, Core Web Vitals, and uptime checks share one cookieless dashboard in Betterlytics, so teams stop stitching several tools together. The overview charts visitors, page views, bounce rate, and visit duration against the previous period, and annotations mark launches or campaigns right on the timeline. Breakdowns cover referrers, channels, UTM campaigns, browsers, devices, and operating systems, with visitor locations on a world map once an optional MaxMind key is added. Custom events, global properties such as plan or app version, and outbound link tracking show what visitors actually do, while user journey diagrams and funnels reveal where they drift away. Session replay is opt-in per tracking script, masks text and form inputs by default, and can keep recordings in your own S3-compatible bucket. Error tracking groups JavaScript errors with stack traces, a session trail, and a link to the matching replay. Uptime and SSL monitors alert through Slack, Discord, Teams, or webhooks and feed public status pages on your own domain. Teammates join by invitation, two-factor login is available, and a built-in MCP server lets Claude, Cursor, or Codex answer traffic questions. A script of about 3.5 KB or a WordPress plugin handles installation. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. AGPL-3.0 licensed.

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Liwan

When you want honest traffic numbers without tracking cookies or stored IP addresses, Liwan puts a real-time analytics dashboard on your own server. The dashboard ranks pages, referrers, countries, browsers, platforms, and devices, charts visitors over time, and filters out bot traffic by default. Session metrics add bounce rate, average time on site, and entry and exit pages, while UTM fields attribute visits to campaigns. Collection is adjustable globally and per site: choose how visitors are grouped, whether to store country and city, country only, or no location, and how long events are kept. Drop rules discard internal, test, and local traffic before storage, and a pruning tool applies new settings to history after a dry-run preview. Tracking is one line of HTML, or your own server can send events with custom names and properties. Location can come from a MaxMind database or from Cloudflare, Vercel, and other proxy headers. One instance holds several projects and sites, with team accounts and single sign-on through Google Workspace, Microsoft Entra ID, or an OpenID Connect provider such as Keycloak or Dex. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. Apache-2.0 licensed.

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Medama

Track website traffic and conversion funnels with sub-second precision while guaranteeing visitors total anonymity with Medama, a privacy-first web analytics platform operating without cookies, IP storage, or consent banners. Site owners embed a sub-kilobyte tracking script into web headers to record page views, session duration, referrers, screen resolutions, browser user agents, and geographic countries anonymously. Built-in caching header mechanisms determine unique daily visitors without generating persistent hashes or storing cross-site identifiers that violate privacy regulations. The web dashboard visualizes hourly traffic trends with interactive area charts and provides multi-dimensional data tables breaking down top-performing pages, search engine referrers, operating systems, and campaign UTM parameters. Developers can instrument custom click events and page attributes using simple HTML data attributes to measure conversions, document downloads, button interactions, and user subscription states. Administrators manage multiple websites from a single interface, configure curated anti-spam blocklists using Firehol and Tor exit node feeds, and monitor server CPU, memory, and disk usage in real time. Full OpenAPI specification endpoints allow teams to export analytics data directly into internal business intelligence pipelines and custom executive dashboards. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. Apache-2.0 licensed.

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Vince

Own every visitor metric without cookies, consent banners, or external database clusters through Vince, a self-hosted web analytics platform engineered for fast multi-site traffic intelligence. Zero cookies. Sub-kilobyte tracking script. Unlimited domains and events. You can point existing Plausible Analytics tracker snippets directly at your instance and immediately begin recording unique visitors, total sessions, pageviews, views per visit, bounce rates, and visit durations across all of your properties. Interactive dashboards break down incoming traffic by referral sources, UTM campaign parameters, entry and exit pages, countries, regions, cities, device categories, browsers, and operating systems. Behavior analytics go beyond simple pageviews by capturing outbound link clicks, file downloads, 404 error pages, pageview goals, and custom event conversions with custom properties. Period-over-period comparisons let you benchmark current traffic and conversion rates against previous date ranges or custom calendar intervals with a single click. Dashboards stay private by default, but you can open public stats views or generate unique, optionally password-protected shared links for clients and stakeholders, as well as query metrics programmatically over the REST API. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. AGPL-3.0 licensed.

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