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Listmonk

Seven million emails from a single binary peaking at 57 MB of RAM: listmonk is a high-performance newsletter and mailing list manager in Go with PostgreSQL as its only dependency - no Redis, no worker processes, no message broker. The project's own production benchmark sent 7+ million emails with the binary peaking around 57 MB of RAM, and throughput exceeds 100K emails per hour on modest hardware. Campaigns run through a multi-threaded, multi-SMTP queue with round-robin delivery, per-server concurrency, retries, and sliding-window rate limiting across providers like Amazon SES, SendGrid, Mailgun, or your own Postfix relay. Subscribers carry custom JSON attributes and are segmented with raw SQL queries, so any audience Postgres can express, listmonk can target. Templates use Go template syntax with 100+ functions for dynamic per-subscriber content, and the Vue dashboard reports opens, clicks, bounces, and unsubscribes with automated bounce processing. A REST API handles transactional email and programmatic control, a built-in media library hosts campaign assets, and CSV or API import migrates lists from hosted platforms. The economics are the headline: where Mailchimp pricing scales with list size, listmonk plus Amazon SES sends the same volume for hosting cost plus roughly $0.10 per thousand emails - commonly a 95% reduction - and your email list, a core business asset, stays on your own infrastructure. AGPLv3-licensed; bring your own SMTP provider for delivery.

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Notifuse

Marketing campaigns and transactional mail from one open-source platform: Notifuse is a modern, self-hosted alternative to Mailchimp, Brevo, and Klaviyo without per-email or per-contact pricing. Built with Go and React on PostgreSQL, it separates concerns cleanly: a drag-and-drop visual builder composes responsive templates from MJML components with Liquid variables like {{ contact.first_name }} and per-template version history; campaigns add A/B testing across subject lines, content, and send times; and a REST transactional API serves application-triggered mail. Delivery routes through your choice of provider - Amazon SES, Mailgun, Postmark, SendGrid, SparkPost, Mailjet, or plain SMTP - with multi-provider failover. Contacts carry custom fields and a full activity timeline (messages, profile changes, webhook events), and real-time segmentation builds dynamic rules over properties, activity, and subscriptions. Event-driven automations create behavioral sequences, a notification center gives recipients self-service preference management, and an S3-compatible file manager handles images with CDN delivery. Multi-tenant workspaces with isolated databases and custom domains suit agencies. Open and click tracking report engagement in real time.

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BillionMail

With over 15,000 GitHub stars accumulated since its February 2025 launch, BillionMail delivers the rare combination of a production mail transfer agent and a full email marketing suite in a single self-hosted package — eliminating the monthly per-subscriber fees charged by Mailchimp, SendGrid, and similar platforms. The Go-based architecture bundles Postfix for SMTP transmission, Dovecot for IMAP and POP3 mailbox access, Rspamd for intelligent spam filtering and greylisting, and RoundCube for browser-based webmail, all orchestrated through Docker Compose with PostgreSQL for persistent storage and Redis for queue management and caching. The marketing engine supports unlimited subscriber lists with tag-based segmentation, scheduled campaign sends, A/B subject line testing, and both HTML and drag-and-drop visual template editors for crafting responsive emails without coding. Real-time analytics dashboards track sent volume, deliverability rate, open rate, click-through rate, and bounce reasons, while the platform provides step-by-step DNS record configuration wizards for SPF, DKIM, and DMARC to maximize inbox placement. A transactional email API exposes REST endpoints for single and batch sending, enabling integration with CRM systems, e-commerce platforms, and custom applications. Auto-provisioned free SSL certificates, Fail2ban brute-force protection, and privacy-first architecture with zero third-party tracking ensure secure operation. The platform installs in under eight minutes via a single shell script and supports SMTP on port 25, SMTPS on 465, submission on 587, IMAP on 143/993, and POP3 on 110/995. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. AGPLv3 licensed.

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Keila

Among open-source Mailchimp alternatives, Keila has the most modern UI - built in Germany on Elixir and Phoenix (the PETAL stack), with GDPR-conscious defaults including an optional no-tracking mode, and 100% open source with no proprietary premium tier. Campaign authoring is flexible three ways: a visual block editor with multi-column layouts, Markdown with or without WYSIWYG for hybrid HTML-plus-plain- text sends, and raw MJML for hand-coded designs. The personalization system is unusually clean - every contact carries custom data as a single JSON object (populated from sign-up form fields or pushed from your CMS/CRM), and Shopify's Liquid template language renders it into fully dynamic emails. Targeting uses a visual segment editor backed by a powerful segment language for complex logic over tags, language preferences, and any custom field. Sign-up forms with custom fields grow your lists; open and click tracking measures campaigns; scheduled sending handles timing. Delivery pipes through your own SMTP or first-class integrations with AWS SES (including automated bounce handling), SendGrid, Mailgun, and Postmark. A full REST API manages contacts, campaigns, and segments, with Erlang/OTP reliability underneath. Comfortable at 100K+ subscribers. AGPL-licensed, EU-hosted project, actively developed.

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Mautic

A campaign engine wrapped around a contact database: Mautic, the largest open-source marketing automation platform, replaces HubSpot or Marketo without per-contact pricing. Contacts arrive through forms, landing pages, imports, or the REST API and flow into segments: dynamic filters that update automatically from behavior, custom profile fields, or point scores. Segments decide who qualifies; campaigns decide what happens. The drag-and-drop Campaign Builder composes multi-step workflows from actions, positive/negative decision trees, and conditions (field values, tags, device type, segment membership, point thresholds), with static or relative delays, a Jump-to-Step action for moving contacts between branches, and handoffs that push contacts into CRMs or entirely different campaigns. Messaging covers email, SMS, and web/app push out of the box, with A/B testing and a drag-and-drop email builder; dynamic website content swaps page sections per known contact. Lead scoring assigns points for clicks and visits with decay for inactivity, while stages track funnel position. Native integrations cover Salesforce, HubSpot, Zoho, and Dynamics, plus a full REST API for custom sync. It runs on PHP and MySQL with cron jobs processing campaigns and segment rebuilds - self-hosting keeps your entire contact database and behavioral history under your control.

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Plunk

Plunk consolidates transactional emails, marketing campaigns, and drip automation into one platform riding AWS SES at roughly one-tenth of a cent per message, with zero per-contact charges regardless of list size. The Turborepo monorepo architecture separates the Express.js API server (handling REST requests with Prisma ORM against PostgreSQL) from a dedicated BullMQ worker process that consumes email, campaign, and workflow jobs independently for fault isolation and horizontal scaling. Transactional emails support HTML bodies, template variable substitution via React Email components, attachments, and custom headers with dedicated SMTP relay on ports 465 and 587 for integration with existing frameworks. The campaign system sends newsletters and product updates to full contact lists or dynamically segmented audiences based on contact properties and behavioral events, with scheduling, A/B testing, and performance tracking for opens, clicks, and bounces. The workflow automation builder creates event-triggered sequences with delays, conditional branches, and webhook steps for lifecycle campaigns like onboarding drip sequences and re-engagement flows. Contact management stores unlimited contacts with custom data fields, CSV import, full activity history, and dynamic segmentation. Custom domain verification with DKIM and SPF ensures deliverability, while inbound email processing handles incoming messages with custom routing rules. Docker Compose deployment runs five containers including PostgreSQL, Redis, MinIO for S3-compatible storage, and ntfy for notifications. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. AGPL-3.0 licensed.

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Marketing Dashboard

This is a marketing operations control center that replaces fragmented CRM, outreach, content, and analytics tools with a unified self-hosted interface designed for AI agent-assisted go-to-market teams. The CRM module manages leads through a configurable pipeline funnel with stages from New through Sequenced, Replied, Interested, and Booked, tracking source attribution, industry segments, company size, lead quality scores, and LinkedIn URLs per contact. Outreach sequencing supports email campaigns with pause controls, audit endpoints, suppression workflows, and engagement tracking. The content operations surface provides calendar views, content item management, performance metrics, and approval queues for editorial control. Analytics and KPI dashboards show impressions, engagement, and send volumes over configurable time periods, with optional connectors to Plausible, Google Analytics 4, X, and LinkedIn for cross-platform reporting. The OpenClaw-native agent runtime enables dynamic agent and squad discovery, workspace management, session monitoring, and communications surfaces. Automation scheduling uses cron job templates with OpenClaw-compatible schedule variants including cron expressions, every intervals, and at timestamps. The tech stack combines Next.js 16 App Router with React 19, Tailwind CSS 4, Recharts, and Zustand for state management. Authentication supports session cookies, API keys, and optional Google OAuth with role-based access controls. All state persists locally in SQLite via better-sqlite3 with no required external infrastructure. On RepoCloud, deploy Marketing Dashboard on a dedicated VPS with persistent SQLite storage, root SSH access, and complete control over your marketing operations data, all under the MIT license.

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